Cookie policy.
Last Updated: September 30, 2026
This Cookie Policy explains how Braid Theory, Inc. (“Braid Theory,” “we,” “us,” or “our”) uses cookies and similar technologies on www.braidtheory.com (the “Website”).
1. What are cookies?
Cookies are small text files that websites may place on your device when you visit a website. Cookies can be used for necessary Website functions, security, remembering preferences, and understanding how visitors use a website.
Similar technologies may perform functions comparable to cookies.
2. Cookie categories
Our cookie-consent system organizes cookies and similar technologies into the following categories.
Necessary
Necessary cookies and technologies are required for the Website to operate, provide security, maintain privacy preferences, or perform functions you have requested.
These technologies may operate without your consent where permitted by applicable law.
Preferences
Preference technologies may remember settings or choices that improve your experience of the Website.
If preference technologies are used, they will be identified in our cookie-consent interface.
Statistics
Statistics cookies and technologies help us understand how visitors use the Website.
Braid Theory uses Google Analytics 4 for this purpose.
Statistics cookies are optional and are not enabled unless you provide the applicable consent through our cookie-consent mechanism.
Marketing
Braid Theory does not intentionally use marketing cookies for advertising or cross-context behavioral advertising.
If our use of marketing technologies changes, we will update this Cookie Policy and, where required, our cookie-consent settings.
3. Google Analytics 4
Braid Theory uses Google Analytics 4 to measure Website usage and improve the Website.
Google Analytics may use cookies and similar technologies to collect information such as pages viewed, browser and device information, approximate geographic information, referring pages, and Website interactions.
Google Analytics is classified as a Statistics technology on the Website.
Our consent mechanism is configured to block Google Analytics until the visitor provides the applicable consent.
We do not intentionally send names, email addresses, contact-form messages, or other directly identifying information to Google Analytics.
4. Google reCAPTCHA v3
Braid Theory uses Google reCAPTCHA v3 on the Contact Us and Investor Contact forms to help prevent spam and automated submissions.
reCAPTCHA is a security and abuse-prevention technology rather than a Website analytics service.
Because reCAPTCHA is provided by Google, it may communicate with Google when the applicable form or reCAPTCHA functionality is loaded or used.
The processing of information by Google is subject to Google's Privacy Policy and Terms of Service.
5. YouTube
Some pages on the Website contain embedded YouTube videos.
When a YouTube embedded player is loaded, YouTube may receive certain information from the visitor's browser even before the visitor starts playback.
Additional information may be collected when the visitor interacts with or plays the video.
Braid Theory does not use YouTube for advertising or behavioral tracking purposes.
YouTube is operated by Google and is subject to Google's applicable privacy practices.
6. Your cookie choices
When you visit the Website, our cookie-consent interface allows you to choose whether to allow optional cookies.
You may:
- Allow cookies, which permits optional cookie categories according to your settings; or
- Decline, which keeps optional cookies disabled.
The consent interface also allows you to review the categories of cookies and technologies used by the Website, including:
- Necessary
- Preferences
- Statistics
- Marketing
Your selected preferences may be stored so that the Website can remember your choice.
7. Changing your preferences
You may change your cookie preferences through the Website's cookie or privacy settings, where available.
You may also control or delete cookies through your web browser.
Disabling or deleting certain cookies may affect Website functionality.
8. Third-party websites
The Website contains links to third-party websites, such as F6S.
Following an external link may take you to a website that uses its own cookies and tracking technologies. Those practices are governed by the third party's privacy policy and cookie policy.
Braid Theory does not control the cookie practices of third-party websites.
9. Changes to this Cookie Policy
We may update this Cookie Policy when our Website, technologies, or privacy practices change.
The “Last Updated” date at the beginning of this policy indicates when it was most recently revised.
10. Contact us
Questions about our use of cookies or similar technologies may be directed to:
Braid Theory, Inc.
Email:
Website: www.braidtheory.com