We offer corporate leaders the opportunity to connect with entrepreneurs to form strategic partnerships for market traction and growth. We can also help companies become more entrepreneurial. Braid Theory is not just for startups. Through an evidence-based approach, we offer methodical, participatory, and deliberate programming for corporate leaders to understand new market segments, discover customer opportunities, gain market traction and deliver value to industry. We utilize the Lean Canvas methodology for customer and market validation, but frequently draw on traditional market research, competitor analysis, and strategic planning models that align with a company's stated goals.